daily dolce vita
FIAT | 2023 | Social Content Creation
Social content series created for FIAT USA as part of their re-entry into the US with a gen-z target audience.
RESTAURANTS IN RANGE
A mini series within daily dolce vita that features 150 restaurants to try within a 150 mile range of LA to highlight the vehicles range and give a great excuse for a road trip.
EVERY ANGLE
Creating content relevant to USPs by making the car itself participate in trending audios. This example shows off the 360° safety sensors.
PRIDe
During pride month, drag icons Trixie Mattel & Katya can take the 500e from L.A. to the Trixie Motel in Palm Springs—well within the 150 mile range.
INFLUENCER COLLABS
Work with Tube Girl Sabrina Bahsoon to quickly personify what it feels like to drive surrounded by the 500e’s JBL Audio.
SECOND DATe
We partner with Amelia Dimoldenberg to reunite with her with her biggest “crushes” from her series Chicken Shop Date. The couple can use the built in Alexa to guide their adventure by asking “Alexa, where should we go for dinner?” “Alexa, where should we go for dessert?”
MEET ME AT THE MET
FIAT can get Emma Chamberlain to her Met Gala interview gig as she finishes her glam on the go, while showing off L2 Autonomy in midtown NYC traffic.
PREMIUM DESIGN
Collaborate with Pantone to create custom colors after the 500e variations and allow owners to live la dolce vita in their car, home and fashion.
BROW BEAT
We partner with a make-up influencer to create a tongue-in-cheek tutorial on how to cop the 500e’s signature brow for your own face. It’s short and sly—
but could inspire UGC copycats.
PANORAMIC SKIES
Sharing notable astrological events and where the optimal viewing spot would be through the panoramic sunroof in the FIAT 500e.