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the science of happiness

Joyology  |   2022   |   Brand Development, Site Design, Social

The cannabis industry is littered with brands focused on selling as much product to as many people as possible. Joyology sees cannabis differently. In fact, they call it 'Cannabliss'. By tapping into consumer insights, the brand brand was formed focusing on patients and partakers. The common truth between them; spreading happiness and improving their well-being. Joyology creates an inviting and approachable brand in a space that can be intimidating for patients, but still feels authentic to cannabis enthusiasts. 

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