
real help for the other part of the fight
Pink Fund | 2022 | Rebrand and Launch Campaign
While most breast cancer foundations raise money for research and medical advancements, the Pink Fund's mission is to combat the lesser known side effect of breast cancer, financial toxicity. 41% of patients alter or skip treatment due to financial hardships that come along with fighting breast cancer. The Pink Fund offers 90-day assistance for critical expenses for housing, transportation, utilities, and insurance for patients in active treatment.









breast cancer unawareness month
Pink Fund | 2022 | October Campaign
While many companies participate in Breast Cancer Awareness Month in October by pink-washing and raising funds for cancer research, we created the Breast Cancer Unawareness campaign to spread awareness and education on the other part of the breast cancer fight, financial toxicity.

